D
id you know that malt-based health drinks are rich in vitamin B, potassium and folate? Interestingly, these attributes are among those driving the market rise of malt drinks since 2017 when the total market was valued at USD 18,5 billion; By 2025 it is estimated to reach 26.81 billion dollars (HEXA research*).
A nutty-sweet, slightly buttery taste is what characterizes non-alcoholic malt extract beverages. They are an ideal source of energy for both mental and physical activity and an excellent alternative to both high calorie soft drinks and alcoholic drinks.
Malt extract is considered a naturally functional ingredient that packs a host of powerful intrinsic health benefits. Scientific studies showed that one of its compounds, Hordenine, promotes happiness. Hordenine activates the dopamine D2 receptor, the brain’s reward center, which causes this “feel-good” effect.
Unlike other sweeteners including plain sugar, malt extract does not belong to the ‘empty calories’ category. Malt extract comes from whole grains therefore when used as a sweetener; it serves as a source of antioxidants, vitamins and minerals. In addition, malt extract has a lower glycaemic index than table sugar, which in other words it means that it causes increases in blood glucose levels at a much slower, and more steady rate compare to sugar.
Will you stay out of this business opportunity?
*Access to the HEXA research report
https://www.hexaresearch.com/research-report/malt-drinks-market?utm_source=referral&utm_medium=prnewswire.com&utm_campaign=prn_20february_maltdrink_rd2
